In today’s society, it is completely normal for everyone with a smartphone to use various social media platforms. Twitter is definitely one of the most popular sites, and allows people to ‘tweet’ what they are doing and thinking. With the use of hashtags, it allows us to sort our tweets into categories, for example #firstworldproblems.
Social media has become a tool for users to create change, with some of the most successful attempts being activism campaigns. Using social media for campaigning has been used to grab attention from wider audiences to display various messages of concern and need for help to change. Activism through these platforms allows an international spread of information and educates people who may not know what is happening.
There have been successful campaigns which bring attention to serious issues happening all around the world. I’m sure we all remember #KONY2012, the 30 minute video which literally captivated us all and made us want to do something.. turns out we were being conned. There has also been #BlackLivesMatter, which is still an ongoing online campaign to show support for people of colour, particularly in the United States, who are experiencing racism and in a lot of cases, DEATH (!!!!!!) essentially, for being themselves. It shows insight into police brutality against these people, protests and information against all of these issues.
— Doug Pigsley (@DougPigsleyKOMO) October 2, 2016
Although these tags are great in educating those who are unsure of what is going on, it doesn’t necessarily mean that we are creating real change to make these situations better. Our generation have been doted “slacktivists” meaning that we take part in the online tagging, but not taking further action to bring about real change. It’s true though, its almost like we are However, by bringing attention to them, we are allowing people to look further into these issues and potentially take proper action and bring about change.